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Fertu

Fertu

Fertu is a HIPAA-compliant healthcare-focused marketing automation platform that integrates multi-channel direct marketing including phone, SMS, email, and direct mail.

Product Overview

Fertu is a HIPAA-compliant healthcare-focused marketing automation platform that integrates multi-channel direct marketing including phone, SMS, email, and direct mail. It offers highly customizable outreach journeys, robust data security, and reporting for campaign performance.

Customers Served

Digital Health Provider
Ambulatory Practice
Health Plan

Company Info

Founded
2021
Headcount
1-10
Total Funding
Not available
Latest Round
Pre-seed
Latest Round
08/18/2022

Company Socials

LinkedIn
X
Crunchbase
YouTube
Vimeo
GitHug

Reviews

Fertu Transcript
View Product Page

4/5
8 min readReviewed on: 02/07/2024
Reviewer
Title: Cofounder
Organization Type: Virtual-First Provider
Specialty: Pediatrics, Behavioral Health
Summary
  • Product Usage: Fertu is used to engage with pediatricians and their staff at scale through cold calling and fax-based communication, oversee continued nurturing of relationships, and manage newsletters and webinars.

  • Strengths: Fertu is very focused on the customers requirements, has broad communication capabilities (phone, SMS, direct mail, and fax), and provides personalized service.

  • Weaknesses: The personalized service model that Fertu employs might not scale with the growth of the company, creating potential challenges in the future.

  • Overall Judgment: Fertu is a valuable tool for outreach and engagement, especially when dealing with audiences that require more traditional methods of communication. Issues and bugs are promptly addressed, and the integration with HubSpot is seamless. Fertu is seen more as a high-quality custom service than just a product.

Other Products Considered

Fertu Transcript
View Product Page

4/5
11 min readReviewed on: 01/31/2024
Reviewer
Title: Head of Marketing
Organization Type: Care Navigation
Summary
  • Product Usage: The product was used as a HIPAA-compliant patient engagement and marketing across a variety of communication channels.

  • Strengths: The product showed strengths in commitment to compliance, customizability, and an ability to effectively manage multiple communication channels.

  • Weaknesses: A noted weakness was the lack of self-service options aside from reporting, which required a significant amount of time and effort from the customer.

  • Overall Judgment: Despite the need for more self-service options, the product was seen as valuable in achieving high activation levels among customer populations and providing necessary scalability. The team deemed their decision to use this product as correct.

Customers

2
Verified customers
Type
50%
50%
0
1
Care Navigation (1)
Virtual-First Provider (1)
Specialty
50%
50%
0
1
Behavioral Health (1)
Pediatrics (1)
Provider Headcount
100%
0
1
1-100 (1)