Freshpaint is a customer data platform (CDP) tailored for healthcare, ensuring HIPAA compliance through secure data collection and management tools. It offers features like ID Masking, enforced allowlists, and server-side connections, while integrating with popular analytics and advertising tools

Freshpaint is a customer data platform (CDP) tailored for healthcare, ensuring HIPAA compliance through secure data collection and management tools.

HIPAA

11-50

Digital Health Provider

Freshpaint

2001-5000

Hospitals / Health System

Virtual-First Provider

Provider / Payer

Behavioral Health

Modern Health

New York Proton Center

Vybe Urgent Care

Yale University School of Medicine

Columbus Regional Health

Baptist Health Jacksonville

Allergy Partners

Hightouch

Segment

Purchasing Team

User

Implementation Team

Product Oversight

- *Product Usage:* The reviewer's company applies Freshpaint for tracking user behavior in their medical app, providing data for product analytics, in-app chat support via Intercom, and messaging through Iterable.
- *Strengths:* Freshpaint shines in areas of healthcare-focused data handling, excellent support responsiveness, and continual platform enhancements.
- *Weaknesses:* The reviewer believes that Freshpaint could improve its user interface and potentially make its documentation more beginner-friendly.
- *Overall Judgment:* The reviewer values Freshpaint as a key component in their data analytics strategy, appreciating its robust healthcare data capabilities, and believes selecting it was the correct decision.

Freshpaint

Customers