Sanofi employed Twilio Segment to create detailed "golden profiles" of healthcare providers (HCPs), merging online and offline data to enhance omni-channel engagement. This approach improved customer understanding, facilitated personalized marketing campaigns, and ultimately enhanced patient outcomes, showcasing the effectiveness of leveraging first-party data for targeted communications in the healthcare sector.

Ritual leveraged Twilio Engage alongside Twilio Segment to understand and optimize the full customer journey, enhancing lifetime value (LTV) by increasing retention, order frequency, and average order value through personalized experiences based on product purchase history and life stage segmentation.

Chopra Global used Twilio Segment to establish a robust customer data infrastructure, facilitating the launch of an immersive well-being mobile application. By leveraging Segment, Chopra maximized resources, enabled a small engineering team to focus on product development, and made data-driven decisions to enhance user experiences.

AMBOSS implemented Twilio Segment to consolidate its customer data into a unified platform, facilitating better decision-making and real-time assessment of marketing activities across channels. This optimized its custom attribution model while easing regulatory compliance efforts.