IQVIA is a global leader in providing advanced analytics, technology, and clinical research services to the life sciences and healthcare industries. Its offerings span across several areas, including decentralized clinical trials, healthcare data management, patient engagement solutions, and commercialization support. The company leverages AI-powered tools and a Human Data Science Cloud to facilitate large-scale data analytics and improve decision-making. IQVIA’s technologies are also designed to support real-world evidence research, regulatory compliance, and safety monitoring, helping healthcare organizations optimize operations and accelerate the development of new treatments.

K2View's data masking and privacy solution focuses on protecting sensitive information, such as Personally Identifiable Information (PII), through a variety of static and dynamic masking techniques. It supports both structured and unstructured data, making it suitable for use across multiple industries, including healthcare and financial services. Key features include AI-based discovery and classification of sensitive data, entity-based masking to maintain referential integrity, and real-time masking for operational workloads.