Customer Data Platforms

Customer Data Platforms (CDPs) gather and integrate comprehensive user and patient data from various sources, including direct marketing interactions and healthcare information. These platforms are designed to create a unified patient profile, enabling personalized communication and improved patient engagement strategies. By leveraging this integrated data, healthcare organizations can optimize marketing efforts, operational processes, and ultimately enhance the overall patient experience.

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Rudderstack logo
Rudderstack

Rudderstack

Company Info
Founded: 2019
Headcount: 51-200
Customers
Verified Customers: 6
Customers Served: Digital Health Provider
Product Overview
2 Reviews
Security and Compliance Certifications: SOC 2 Type 2, HIPAA
Rudderstack is a HIPAA-compliant customer data platform that streamlines healthcare data integration with a warehouse-first architecture, enabling data collection, transformation, and secure management.
Freshpaint logo
Freshpaint

Freshpaint

Company Info
Founded: 2019
Headcount: 11-50
Customers
Verified Customers: 8
Customers Served: Digital Health Provider
Product Overview
1 Reviews
Security and Compliance Certifications: HIPAA
Freshpaint is a customer data platform (CDP) tailored for healthcare, ensuring HIPAA compliance through secure data collection and management tools. It offers features like ID Masking, enforced allowlists, and server-side connections, while integrating with popular analytics and advertising tools
Amplitude logo
Amplitude

Amplitude

Company Info
Founded: 2012
Headcount: 501-1000
Customers
Verified Customers: 1
Customers Served: Digital Health Provider
Product Overview
Security and Compliance Certifications: SOC 2 Type 2, HIPAA, ISO 27001
Amplitude is a HIPAA-compliant CDP and user analytics platform.
Hightouch logo
Hightouch

Hightouch

Company Info
Founded: 2020
Headcount: 51-200
Customers
Verified Customers: 4
Customers Served: Digital Health Provider, Ambulatory Practice
Product Overview
Security and Compliance Certifications: SOC 2 Type 1, HIPAA, GDPR
Hightouch is a HIPAA-compliant CDP that syncs customer data from warehouses to other tools, and provides no-code solutions for audience targeting, data enrichment, and A/B testing.
Klaviyo logo
Klaviyo

Klaviyo

Company Info
Founded: 2012
Headcount: 1001-5000
Customers
Verified Customers: 2
Product Overview
Security and Compliance Certifications: SOC 2 Type 2, ISO 27001
Klaviyo is a non-HIPAA compliant CDP and marketing automation platform offering email and SMS marketing tools, along with segmentation, A/B testing, and analytics.
mParticle logo
mParticle

mParticle

Company Info
Founded: 2013
Headcount: 201-500
Customers
Customers Served: Digital Health Provider
Product Overview
Security and Compliance Certifications: SOC 2 Type 2, GDPR, ISO 27001
mParticle is a CDP for integrating and managing customer data across platforms. While it offers SOC 2 certification, it is not HIPAA-compliant.
Ours Privacy

Ours Privacy

Customers
Customers Served: Hospital / Health System, Ambulatory Practice
Product Overview
Security and Compliance Certifications: HIPAA
Ours Privacy provides a privacy-first performance marketing solution for healthcare organizations, ensuring compliance with HIPAA and other regulations. The platform replaces non-compliant ad trackers with HIPAA-compliant alternatives, stripping PHI before sending data to platforms like Meta and Google. It allows users to optimize ad performance while safeguarding patient data by offering event tracking and audience creation features, alongside a signed Business Associate Agreement (BAA) for regulatory compliance.
Segment logo
Twilio

Segment

Company Info
Founded: 2008
Headcount: 5001-10000
Customers
Verified Customers: 8
Customers Served: Digital Health Provider
Product Overview
Segment is a HIPAA-eligible customer data platform that enables healthcare organizations to better unify, manage, and utilize patient data.
Snowplow logo
Snowplow

Snowplow

Company Info
Founded: 2012
Headcount: 51-200
Customers
Customers Served: Digital Health Provider, Hospital / Health System, Health Plan
Product Overview
Security and Compliance Certifications: HIPAA, GDPR
Snowplow is a CDP that can either be fully-managed or can run on the customer’s private VPC for HIPAA-compliance. It offers features like real-time data collection, data modeling, and built-in analytics tools.
Tealium logo
Tealium

Tealium

Company Info
Founded: 2011
Headcount: 501-1000
Customers
Verified Customers: 9
Customers Served: Digital Health Provider, Ambulatory Practice, Hospital / Health System, Life Sciences, Health Plan
Product Overview
Security and Compliance Certifications: HIPAA
Tealium is a HIPAA-compliant CDP that integrates various data sources to create personalized patient experiences and streamline healthcare operations.