Patient Marketing Automation
Patient marketing automation platforms automate targeted outreach to prospective and existing patients across multiple channels—email, SMS, search engines, and social media. They aim to drive patient acquisition, retention, and engagement by delivering personalized health information, screening reminders, and promotional campaigns for relevant services.
Unlike traditional appointment reminders or scheduling systems, these platforms focus on patient acquisition or net-new appointments and services. They are also distinct from push-message or email marketing platforms; to be included within our category, vendors must use personalization and automated targeting, as opposed to mass messaging across an entire patient population or basic transactional emails.